Content marketing creates relevant content to attract, acquire, and engage your audience. While content marketing can be anything your organization starts to share its story, it only qualifies as content marketing if it aims to drive customer action.
Unfortunately, today your buyers and customers are thrust into a crowded market filled with marketing messages. As a result, marketers are challenged by attention scarcity.
Today’s content marketing allows marketers to become publishers – build their audiences and attract their attention.
While purchased content marketing can be adequate, when you publish your content, you benefit in three significant ways:
1. Build brand awareness for your brand.
2. Create a style preference for your brand.
3. Reach more buyers and potential customers.
