Building a business can be difficult, and so many buzzwords get thrown around; it can all be very confusing. And two concepts, in particular, have a tendency to get lumped together—marketing and branding.
So, what’s the difference between marketing vs. branding?
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is the tools, processes, and strategies you use to promote your product, service, and the company actively. Think of marketing as the actions you take to connect with your customers and get them to buy your products or services.
On the other hand, branding is the marketing practice of actively shaping your brand.
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 is about defining who you are as a company. Your mission, values, and what makes you special and unique. It’s your key brand elements, like your logo, website, and brand style guidelines.
Here are a few key points:
Marketing gets a customer’s attention, and branding is a way to keep their attention
Marketing drives sales, branding drives recognition and loyalty
Branding comes first, and marketing comes second
Marketing strategies come and go—but branding is forever
Branding has just as much of an impact on your team as it does on your customers
