Shakespeare mastered this structure, arranging his plays in 𝗙𝗶𝘃𝗲 acts.
But I’m here to tell you that you don’t have to be Shakespeare to be a great storyteller to grow your business.
The most successful companies in the world have profound stories behind them (often deeply tied to their founders) that instill a sense of bigger purpose and meaning into what they do, and so do you (tell your story).
While data can persuade people, it doesn’t inspire them to act; to do that, you need to wrap your vision in your story that fires the imagination and stirs the soul.
Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our 𝗛𝗲𝗮𝗿𝘁𝘀.
