What is a brand brief?
A brand brief is a comprehensive overview of what a brand is and isn’t.
It outlines your brand’s objectives, goals, values, and vision, allowing anyone creating brand assets to communicate the business’s direction, purpose, and positioning as clearly as possible.
A brand brief is a backbone of how a brand’s story is expressed throughout the business. Writing a brand brief creates a foundation for creative asset creation and design, marketing, internal company culture, customer engagement, and so much more.
Many creative teams need help creating a comprehensive brand brief that expresses brand standards and values in a usable format.
Stay safe at sea. Feel free to contact us. Having a good partner can go a long way.
